Planning Ahead for Mother’s Day Inventory

Mother’s Day is second only to Valentine’s in terms of floral demand — and preparation is key to a profitable season. This article provides a detailed timeline and checklist for florists looking to optimize their inventory and marketing. From identifying high-performing SKUs to selecting seasonal blooms like peonies, hydrangeas, and spray roses, we help you anticipate trends, avoid shortages, and create pre-packaged offers that appeal to both gift buyers and loyal customers.